Re(Ai)lism™

Re(Ai)lism™ is a premium, Ai-native creative studio based in New York City.

Nothing on this site was filmed. We don’t shoot.
We prompt and generate.

We still script. We still cast. We scout locations.
We still work with costumers, set designers, lighting and props. Every shot gets the same creative rigor as a traditional production - just with newer tools and fewer limitations.

Ads. Music Videos. Docs. Experiments. Branded Content. Features.

Re(Ai)lism™ is built on a set of creative principles and a proprietary Ai workflow engineered to deliver cinematic content at a fraction of traditional costs.

SAME PROMPT, TWO OUTCOMES

This is what Ai gives you vs. Re(Ai)lism™

Ai Default: Commercial polish. No weight, no flaws. Looks like art, feels like nothing. Your eye wants to look past it.

Directed Re(Ai)lism™: Grounded. Textured. Lit like a real set. Obeys physics. We promise we'll repaint our insert stage for your shoot, and clear out the old beer cans.

Why Most Ai Work Doesn't Work

The Re(Ai)lism™ Philosophy

We woke up in a world where everything looked like art

but didn’t feel like anything.

The polish was perfect.

The feeling was gone though.

The world doesn’t need more smoothness.

It needs more sincerity.

Re(Ai)lism is how we push back in this new medium.

It’s a way of working with generative Ai that is grounded in imperfection, in texture, and in intent- in authorship.

Walls should be dirty. Shadows uneven.

Smudges, fingerprints, grime... leave them in.

Add them in.

That’s what gives it weight.

That’s what makes us care.

That's the difference between

"Yeah okay" and "I'm into that."

Some dirt under the nails,

and a voice you recognize behind the lens.

This is not a photograph. It's Re(Ai)lism.

CURRENT WORK

Commercial. Branded. Experimental. All directed with Re(Ai)lism™.

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FROM THE NOTEBOOK:

"Ai doesn’t change the rules of storytelling.

You still owe your audience structure,

coherence, and trust.

This tool is new. That contract isn’t."

- Edward McGurn, Re(Ai)lism™

Let's make something unreal.

ABOUT

Re(Ai)lism™ was founded by Edward McGurn, a creative director and producer who spent 25+ years making fictional things the traditional way.

Now he builds projects where nothing was filmed- but everything feels real.